I’m slightly amazed to see that O’Reilly, who claim to have invented the term “Web 2.0”, have managed to produce a CFP that doesn’t even mention security. Not hugely surprising, I guess, when you read the rest of the CFP, which has clearly been written by some MBA…
These are just some of the trends and shifts we’ve noticed.
- Web operations, theory and practice: What are the major players up to with their platforms and how do open source and independents play into “web as platform” and “web ops”?
- Global scalability: The Internet is global, your apps need to be global, and they need to scale.
- Going 2.0: How to turn your 1.0 business into a 2.0 masterpiece in less than six months.
- Viral marketing and community evangelism: Start a fire! Learn how to create a meme and let your users tell your story, without spending a fortune.
- SEO & SEM: The science of measurable marketing. Find your keywords, and let your audience discover you, using search engines as the gateway.
- Blogging and Internet PR: The new way to launch a product or service?
- User-generated content: Tagging and ratings and blogging, oh MY!
- Syndication: Don’t be afraid of spreading your content across the Web. It’s free advertising; if it’s good and adds value, your users will come find you.
- Location: Maps and location are now commodities. How can it add value to your app?
- Social networks: Are commonplace–where are they going next?
- Identity: Distributed identity is on the rise. What should you support?
- Data: The importance of data is growing. How can you protect and respect your users by giving them a way out?
Perhaps its just me, but not one of those sounds like a trend or a shift to me – they all sound just like an advert for your contentless conference.