Back when I used to serve on Nominet’s Policy Advisory Board, I used to find myself regularly arguing against the creation of new subdomains under .uk. Why? Because the only point I can actually see for creating a new subdomain is so that the registrars can make a huge pile of money while everyone scrambles to register in the new domain in order to protect their brand names.
Does anyone else benefit in any way? No. The registrants do not benefit: they already had domain names, they didn’t need any more. The public do not benefit: one domain name is quite sufficient for any Internet service.
So, given the complete pointlessness of doing this, I am not in the slightest surprised to hear that that most pointless of organisations, ICANN, has decided to allow approximately a zillion new TLDs.
In their usual egotistical style, they bill this piece of stupidity as…
Biggest Expansion to Internet in Forty Years Approved for Implementation
The only thing this expands is the wallets of registrars and, presumably, ICANN’s coffers. The Internet itself is not expanded one iota by this dumb move.
I guess the interesting thing to watch here is who manages to figure out the best TLDs to persuade people they need to register to protect themselves. “.trademark” sounds promising to me. “.name” would also be good. I invite your suggestions – perhaps we should form a consortium to register them, too.
Think I can get .ben? That would be cool.