Ben Laurie blathering

Its Official: Security Doesn’t Matter

I’m slightly amazed to see that O’Reilly, who claim to have invented the term “Web 2.0”, have managed to produce a CFP that doesn’t even mention security. Not hugely surprising, I guess, when you read the rest of the CFP, which has clearly been written by some MBA…

These are just some of the trends and shifts we’ve noticed.

  • Web operations, theory and practice: What are the major players up to with their platforms and how do open source and independents play into “web as platform” and “web ops”?
  • Global scalability: The Internet is global, your apps need to be global, and they need to scale.
  • Going 2.0: How to turn your 1.0 business into a 2.0 masterpiece in less than six months.
  • Viral marketing and community evangelism: Start a fire! Learn how to create a meme and let your users tell your story, without spending a fortune.
  • SEO & SEM: The science of measurable marketing. Find your keywords, and let your audience discover you, using search engines as the gateway.
  • Blogging and Internet PR: The new way to launch a product or service?
  • User-generated content: Tagging and ratings and blogging, oh MY!
  • Syndication: Don’t be afraid of spreading your content across the Web. It’s free advertising; if it’s good and adds value, your users will come find you.
  • Location: Maps and location are now commodities. How can it add value to your app?
  • Social networks: Are commonplace–where are they going next?
  • Identity: Distributed identity is on the rise. What should you support?
  • Data: The importance of data is growing. How can you protect and respect your users by giving them a way out?

Perhaps its just me, but not one of those sounds like a trend or a shift to me – they all sound just like an advert for your contentless conference.


  1. I’m not at all surprised at this CFP actually. This seems to be a design and content oriented exposition event. I’d be more worried if the goal was to accomplish things.

    Is it possible that because we deal with security everyday that we tend to hyperfocus on it? Maybe it’s a more positive thing to highlight security in each of these areas rather than call it out as a specific niche?

    I agree on the contentless point, though. This conference seems to be of the type where one sits around and argue ruby on rails vs. PHP vs. Java and whether or not Facebook or Myspace is ‘better’.

    Comment by Heather — 2 Jul 2007 @ 20:04

  2. I think this says it all.

    Comment by Mordaxus — 3 Jul 2007 @ 7:16

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